We are looking for a skilled Digital Marketing Specialist to join our team on a contract basis in Beachwood, Ohio. In this role, you will leverage your expertise in Google Ads and Google Tag Manager to optimize tagging configurations and ensure seamless integration of marketing tools. This position is ideal for someone with a strong background in digital marketing and analytics who thrives in a collaborative environment.
Responsibilities:
Configure and organize Conversion Actions within Google Ads to enhance campaign performance.
Develop, assign, and manage Tags and Triggers within Google Tag Manager for effective tracking.
Ensure proper connectivity between Google Ads, Google Tag Manager, and other digital tools.
Conduct rigorous testing to validate that tagging setups are functioning accurately.
Troubleshoot and resolve tagging issues to optimize marketing data collection.
Collaborate with team members to implement advanced analytics strategies using tools like Google Analytics 4 (GA4).
Provide guidance on best practices for utilizing Google Ad Manager and Google Search Console.
Support the execution of email campaigns by integrating tracking mechanisms.
Stay updated on emerging digital marketing trends and recommend innovative solutions.
Requirements:
Proven experience with Google Ads, including Conversion Actions configuration.
Advanced knowledge of Google Tag Manager for tag creation and management.
Proficiency in digital marketing tools such as Google Analytics, GA4, and Google Ad Manager.
Strong analytical skills to test and troubleshoot marketing setups.
Familiarity with email campaign tracking and implementation.
Ability to work independently while collaborating effectively with team members.
Excellent problem-solving skills and attention to detail.
Knowledge of Google Search Console and other SEO-related tools. Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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